The vice president of market research firm The NPD Group breaks down hot topics in home retail.
As an analyst at market research firm The NPD Group, Joe Derochowski’s job is simple, at least in theory: He tries to understand what people buy, and why they buy it. In practice, it’s fiendishly complicated, requiring everything from high level analysis of the housing market to deep dives into human behavior—and more than a few retail field trips to observe the American consumer in its natural habitat.
In this episode the podcast, Derochowski chats with host Warren Shoulberg about hot topics in home retail, ranging from rising inflation to what’s shaping up to be a lucrative holiday season. Derochowski also weighs in on how long we can expect the home boom to last, and why the debate between e-commerce sales and brick-and-mortar retail misses the point.